The Business of Photography’ as a project was designed to identify the business opportunities in
the creative industry with major focus on photography, its application as well as impact on our
social economic industry
The project was also designed to look at ways to expand knowledge and integration between
creatives, consuming public (Probable client) and government (Investment and policy makers).

Hence the creation of a communication platform and online magazine
www.businessofphotography.net and an international annual conference called BUSINESS OF
PHOTOGRAPHY Conference (www.businessofphotography.net/conference) where Creatives,
inventors, government, businesses and everyone within the value-chain converge to have indepth,
collaborative, fruitful and industry driving conversations.